FABRIC, the Fashion And Business Resource Innovation Center, implemented Lectra's solutions to make technology the central part of their operations, empowering designers to grow their brands to the next level thanks to on-demand domestic manufacturing.
From their early beginnings, they realized that one of the best ways they could help their designers be competitive in the industry as a whole was to integrate Gerber Technology, a Lectra company's IoT-enabled solutions into their workflow. This foresight was critical when the pandemic hit, as people started to seize the opportunity to start their long-awaited apparel businesses but couldn't access the resources or the manufacturing usually available overseas. The need to produce product domestically and in smaller batches, without a significant price increase for the customer, became essential.
The co-founders of FABRIC both knew first-hand how daunting, overwhelming and costly it was to start an apparel business and wanted to ease that burden for others. They called it "Democratizing Fashion".
"We wanted to figure out how to provide the resources for an apparel entrepreneur under one roof and help these apparel entrepreneurs be more competitive with the bigger brands," said co-founder Angela Johnson, on why they started FABRIC.
